Boost your website traffic with both SEO and PPC. Either you can build traffic free of charge by aiming to rank higher in search results, or you can pay for traffic through a PPC campaign.
It’s hard to tell which are best for your business. Both SEO and PPC can make a huge difference in your business’s success.
The most important difference between SEO & PPC is traffic. Traffic generated by SEO is free. PPC traffic is paid. Let’s first understand SEO and PPC.
What is SEO?
SEO stands for Search Engine Optimization and refers to the process of increasing visibility of a website on search engine results pages (SERPs). A website can expect better rankings, more organic traffic, and more business opportunities with SEO services.
There are many SEO activities, including on-page SEO, link building and website optimization. These can all help improve a website’s rankings.
What is PPC?
PPC stands for Pay Per Click. It is a viable way to drive customers/ visitors to your website. You pay for each click on your Google ad and every visitor to your website.
PPC allows advertisers to target web users with relevant ads, when they search for products or services related to their business. It is basically a way to buy visits to your website, rather than trying to win these visits organically.
PPC can be used to achieve many campaign goals including:
- Sales growth
- Generate leads
- Promotion of brand awareness
SEO or PPC: Which is Better?
Both of these are effective and powerful ways to drive traffic to your website. It’s hard to tell which are best for your business. SEO services are fine for small businesses with low competition.
You don’t need to use PPC services if you have a larger business. If your business faces high competition or you need to compete against big brands, then you shouldn’t rely on SEO services. PPC services are also required.
If you search for “HTMO_ Best IVF Center in Gurgaon “, you’ll see both paid and free results. This image will help you distinguish between SEO and PPC ads.
SEO: How Does it Benefit a Business?
SEO is essential for any business in today’s highly competitive market. SEO services are available for websites and blog pages that help businesses grow and achieve their business goals.
- Search engines are used by millions of people to search for your products or services.
- SEO is a best way to magnify the visibility of business.
- SEO is a way to bring organic traffic to your site, which will be more likely to convert.
- Higher conversion rates
- It increases trust and credibility
- Great for branding and awareness
- SEO services are being used by your competitors to grow their businesses
- SEO can increase the value of your company and bring you more customers and leads.
How long does it take to rank?
SEO is a long-term investment that requires ongoing maintenance to maintain the results. If their keywords are not competitive, some websites rank within a matter of weeks. Others report that it takes up to 6 months.
It depends on many factors including the age of your website and whether you have penalties. Also, it depends on whether you are aiming for short-term or long-term results.
Ranking new websites is easier than ranking older sites due to factors such as domain authority and backlinks. SEO results can be visible in 2-3 months.
What Does PPC Marketing Cost?
It’s a sensible question, and it is often asked by newcomers to paid searches. The person who will spend on AdWords is most interested in the amount they can rely on to advertise on Google.
PPC marketing costs depend on the industry you work in and the keywords that you are using. Targeted keywords are either very cheap or extremely expensive.
Failing to conduct proper research before jumping in is one of the most devastating mistakes when launching a PPC Campaign.
SEO can help you get your business on the first pages of search engines. PPC can also help you get on the first pages by paying a higher CPC (cost per click).
PPC and SEO must be included in an internet marketing campaign. PPC is more effective than SEO. You can test which keywords get the most traffic and converts, then you can use SEO to rank for these keywords.