Email marketing is a great way to stay in touch with customers and build a lasting relationship. Email marketing is also the most cost-effective, since you can use email to save on postage and printing materials.
This article will focus on 9 email marketing tips to increase your open rates, click throughs, and sales.
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1. Send relevant newsletters that people want to read
There is nothing more frustrating than receiving an email newsletter with no content that interests you. People won’t open your newsletters if they are full of irrelevant content or stuffed with ads that don’t have any real value.
Instead, send emails that reflect current industry trends. Send an email newsletter if you are attending a conference where prominent speakers are being discussed. Send a thank you note to customers who have purchased something from your company and see what their reactions are.
Send product information to anyone who is interested. If you’re promoting a CRM to real estate, and people are interested, then focus on the pricing.
2. Keep it simple to avoid clutter
Unorganized emails make it difficult for people to quickly read the important information and get to the point. This will make it less likely for people to click through to your website. It can also cause them to feel stressed when reading your email.
You can keep things simple by using 1-3 fonts and no more than two colors for your design. Keep things short. Your newsletter will be more useful if it is easy for users to navigate through.
To keep your content concise but powerful, we recommend that you use Grammarly, Hemingway, and professional to create applications.
3. Respect email inboxes
You want to build trust and rapport with your customers as an email marketer so they feel comfortable opening their emails.
If you are constantly sending those unsolicited sales emails or newsletters that they haven’t signed up for, there is a high chance you will lose their trust and future business.
This applies to both sides. If someone hasn’t opened an email in 6 months, they should opt out by refusing to receive any other emails.
4. Personalize where possible
People are very busy. It’s no surprise that so many people don’t have the time or energy to cook properly anymore, due to work, school, and other commitments. If they open an email from you business and see the default ‘Dear Customers’ salutation, they will likely consider it junk mail or spam.
If you use first names, or if they don’t prefer them, and job titles, and any company name that they might recognize, your message will be more likely to get read. This applies to the content they see in your email.
5. Include a strong call to action
I would be willing to wager that you don’t mind receiving emails with ‘coupons’ from stores from time-to-time, right?
Why do these emails appear instead of the store newsletter? Do they contain coupons or other special offers? Their email newsletters lack a call to action that makes it appear like the offer is worth taking advantage.
A effective call-to-action could include phrases such as ‘buy now’, ‘get yours before it’s gone’, or even ‘click here’. This encourages people to purchase something immediately, which can lead to happier customers.